Recognizing & Empowering Entrepreneurial Success

Former MediConnect Global CEO Amy Rees Anderson Launches REES Capital

Amy Rees Anderson Parlays Experience as CEO of Highly Successful Medical Information Technology Company to Form ‘Mentor Capital’ Firm to Help Guide Other Promising Start-ups and High Growth Companies

Former MediConnect Executives Adam Casto and Shani Allsop Join REES Capital as Partners

SALT LAKE CITY (October 3, 2012) – Amy Rees Anderson, former CEO of MediConnect Global, today announced the launch of REES Capital, a “mentor capital” firm that provides consulting services and angel capital investments to start-up and high-growth companies.

REES (Recognizing & Empowering Entrepreneurial Success) Capital was created to provide entrepreneurs and business executives critical guidance and support to help their companies grow. In addition to seeking out opportunities for potential equity investments, REES Capital provides expert mentoring and consulting services across a broad range of business functions, including leadership training; product and market assessment; marketing, sales and public relations strategy; financial modeling; organizational structuring; strategic planning; acquisition and exit strategy; and other key areas.

“As an entrepreneur myself, I am familiar with the challenges business owners face every day, especially as they embark on the exciting adventure of creating and growing a thriving company,” said Anderson, managing partner at REES Capital. “I know firsthand how important it is to be able to rely on sound business advice from experienced professionals – people who have been there and know what it takes to succeed. I have been fortunate to have a number of very influential mentors throughout my career – visionaries like James Lee Sorenson, Alan Hall, Dinesh Patel, and several others – and I hope to be able to provide similar guidance to other entrepreneurs.”

As founder and CEO, Anderson headed medical record retrieval and health information exchange company MediConnect Global for nearly nine years. Under her leadership, the company became one of the world’s largest health information exchanges, achieving more than 1,500 percent growth since 2004. MediConnect was acquired in 2012 by Verisk Analytics for $348.6 million plus the company’s $29.2 million of working capital for a total purchase price of $377.8 million.

“Amy is a proven leader with undeniable vision, perspective and business savvy,” said Alan Hall, founder and chairman of MarketStar, a global outsourced sales and marketing company that generates billions of dollars annually for clients such as Cisco, HP, Sony and Verizon. “Drawing on her own deep reservoir of business success, I can think of no one more capable of helping others to create businesses with great and lasting value.”

Former MediConnect Executive Vice President of Business Development Adam Casto and former MediConnect Chief Operating Officer Shani Allsop will join Anderson as partners at REES Capital, helping to provide strategic direction to the leadership of companies they advise. Casto and Allsop each bring significant expertise to help guide companies through the growth process. During his time at MediConnect, Casto was instrumental in cultivating relationships with the company’s notable clientele, and in 2012, he was recognized with the distinguished Sales and Marketer of the Year (SAMY) Award from Utah Business magazine. As COO, Allsop oversaw all aspects of MediConnect’s record retrieval operations, including the design of internal proprietary systems that streamlined operations, cut costs and improved overall quality for the company. Allsop was named one of Utah Business magazine’s 30 Women to Watch.

“One of the things we will stress to the companies we mentor is the need to build a strong leadership team, and REES Capital is definitely practicing what it preaches in that regard,” added Anderson. “Having worked with both Adam and Shani for a number of years, I already know we have a successful track record together, and I have always been impressed with their individual capabilities, strengths and drive. They have each excelled in guiding the teams they have worked with, and I’m confident their business savvy will benefit the companies we will be working with tremendously.”

Prior to joining MediConnect, Anderson founded and managed several successful technology ventures. She began her first business in 1996 with only $23,000 in seed funding. Across her many entrepreneurial ventures, she has raised significant capital and has acquired and helped guide successful exits for several companies. In 2007, she garnered the prestigious Ernst & Young Entrepreneur of the Year Award, and in 2012 she was named CEO of the Year by Utah Business magazine.

Anderson has a strong community service ethos. She currently serves on the boards of numerous organizations, including the Board of the Utah Governor’s Office of Economic Development; Sundance Institute’s Advisory Board; Utah Technology Council Board of Trustees (UTC); the Salt Lake Chamber Board of Governors; two University of Utah boards—the Commercialization Advisory Board and the National Advisory Board for the David Eccles School of Business; and Brigham Young University Founder’s Board.

About REES Capital

REES (Recognizing & Empowering Entrepreneurial Success) Capital is an angel investment and mentor capital firm that works in close collaboration with entrepreneurs and their investors and board members to drive company growth and maximize equity value through strategic direction and influence. For more information, visit, or follow Amy Rees Anderson on Twitter @amyreesanderson.

Media Contact

Andrea Waterfall
REES Capital